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They are brands that the users can purchase as alternatives (Brisoux & Cheron, n.d).The purchaser will make a decision on whether to purchase the product after perceiving a need for the product....Apple develops, sells, and supports a series of personal computers, portable media players, mobile phones, computer software, and computer hardware and hardware accessories.As of December 2007, the company operates about 200 retail stores in five countries and an online store where hardware and software products are sold....Notice how the questions go from broad to specific. [tags: Business and Management Studies] - Apple Computer, Inc. Introduction Apple Computer, Inc., major manufacturer of personal computers with headquarters in Cupertino, California.Apple designs, produces, and sells personal computer systems for use in business, education, government, and the home.

"Respondents ranked companies based on a number of criteria relating to delivery of brand promise including consumer focus, customer service, brand values, reliability, consistency, value, trustworthiness and respect" (par3 Best Managed Brands).Coca-Cola is stress in their customer relationship as an organization.For example, Coca-Cola will corporate closely with their largest customers in order to build up versatile relationship.[tags: Brand Extension Essays] - Brand Tracking Survey This is a brand tracking survey that Steinlager beer might use.You will see where you can insert your own product category and brand name. Be aware that in some situations, brand tracking may be concerned with which products the brand reminds consumers of (when the brand is on multiple products), instead of which brands the product reminds people of (as we do here)....

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